Pete Fulford
IWAI Certified Consultant
AI Implementation, AI Trainings, Strategy Sessions, Workshops
Momentous AI Consulting
Oregon
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Meet Pete
I specialize in AI training, strategy, and custom builds for marketing and creative teams across corporate brands and independent agencies, with deep roots in the Pacific Northwest and the San Francisco Bay Area.
I focus on helping marketing and creative teams integrate AI into their daily workflows in ways that are practical, scalable, and aligned with their brand standards. My work lives at the intersection of strategy, hands-on implementation, and team enablement. I partner closely with stakeholders to identify where AI can create meaningful efficiencies, elevate creative output, and unlock new capabilities across departments.
My core belief is simple: AI works best when humans stay in charge. I teach teams to use AI as a thinking partner — a tool that challenges assumptions, expands possibilities, and accelerates creative work without replacing the judgment, taste, and lived experience that only people bring.
One of my most rewarding engagements began as a single project and evolved into a long-term partnership. I was initially brought in to refine and clarify their brand voice and tone guidelines, then build a copy integration within a Figma-based marketing asset creator tool. That copy engine evolved into a custom Gemini Gem that gained strong internal adoption. From there, I developed additional Gems for various marketing departments within the company (Customer Success, Strategy, Events, Webinar, more). My role expanded into ongoing strategy, custom AI builds within the Google ecosystem, and marketing-wide training sessions on Gem creation and advanced AI workflows.
I also lead one-to-many trainings for organizations. In these workshops, I teach teams how to build custom AI assistants tailored to their unique business need, encouraging them to explore creative and operational applications of AI that strengthen client communication and marketing efforts. I enjoy translating complex AI concepts into accessible, actionable systems that professionals can confidently use.
My tools of choice include large language models (LLMs) such as OpenAI, Claude, Gemini, and Perplexity, building custom AI assistants with each of them. Other AI tools that are part of my portfolio are NotebookLM, Notion, Gamma, Descript, Otter, and WisprFlow for hands free typing. Note that I’m constantly reviewing and experimenting with tools, so the solutions I use and coach with are constantly evolving.
Responsible AI usage is central to my consultancy. I developed a dedicated training module around AI ethics and governance after deepening my understanding of bias, hallucinations, and the cultural implications of AI adoption. AI is a powerful tool that requires human direction and moral authority. That’s why I encourage teams to stay vigilant about outputs, question assumptions, and develop an internal philosophy around how AI aligns with their values.
- Website: www.momentousaiconsulting.com
- LinkedIn: www.linkedin.com/in/petefulford
- Languages Spoken: English
Pete‘s Industries and Focus Areas:
Consulting & Coaching, Content Creation & Social Media, Corporate Training, Cultural Institutions, Marketing & Advertising, Nonprofits & NGOs, Real Estate Agencies
Get in Touch with Pete Fulford
An Innovating with AI Certified Consultant
Innovating with AI Certified Consultant
Pete Fulford is a verified AI consultant, certified by Innovating with AI. Pete has achieved all critical milestones in the AI Consultancy Project training program, and the Innovating with AI team has verified Pete‘s track record delivering high-end client services.
Certification Date: Feb. 2026 – Present
Certification ID: cDrlZumtbR
