Jo Eckersley
IWAI Certified Consultant
AI Implementation, AI Readiness Audits, AI Trainings, Ongoing Maintenance, Strategy Sessions, Workshops
Finitie
London and Buckinghamshire
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Meet Jo
I help founders and small to medium-sized businesses cut through the noise and put AI to work where it really makes a difference. With over 30 years’ experience as a founder, consultant, and marketing strategist, I bring a practical, business-first approach to AI adoption. My focus is on identifying the opportunities, processes, and systems where AI can add real value, from marketing and operations through to governance and funding strategies.
I work across three core areas:
- Education & training: I run a number of interactive webinars and workshops that demystify AI and give founders, teams, and boards the confidence to act. I am happy to customise these and can create sector specific bespoke trainings for your team
- AI audits & policy: Structured assessments of current processes, risk, and opportunity, leading to clear, responsible AI adoption policies.
- Blueprints & implementation planning: Tailored roadmaps and project plans that turn AI ambition into practical, measurable business outcomes.
Recent projects include running AI opportunity audits and executive alignment workshops for investment funds, policy creation and blueprint planning for advanced generative and agentic AI adoption, and sector-specific training for early-stage businesses. I also collaborate with trusted partners to deliver builds and implementations where needed
I’m particularly strong in marketing and operations, where AI can unlock faster growth, smarter decision-making, and leaner processes. I’m equally committed to ethics and inclusivity. My AI training has really opened my eyes to how much bias exists in foundational datasets and how those biases can influence outputs. This awareness now informs how I approach every project. I’m diligent about applying guardrails and ensuring sensitive data is handled responsibly, balancing innovation with privacy and inclusivity and ensuring every solution balances innovation with responsibility.
When it comes to tools, I am often experimenting with the latest technology available – my current stack includes, but is not limited to: Zapier, N8N, Relay.app, and Launch Lemonade for automation; Supabase, Notion, and Google Sheets for data and storage; Clay and Hubspot for CRM; OpenAI’s GPT models, along with other LLMs accessed via Launch Lemonade, for language modelling and Claude for code. For user interfaces, I lean on Google Forms, Tally, Bolt, and Notion, while Wondercraft, Descript, Gamma, Typeform, Canva, and ElevenLabs round out my audio/visual and creative stack.
If you’re a fund, founder group, or small business looking to explore what AI can do for you and how it can help you make your business more efficient, from a one-hour webinar to a full strategy blueprint to a full automation build, I’d love to help you unlock the opportunity.
- Website: finitie.co.uk
- LinkedIn: linkedin.com/in/joeckersley
- Languages Spoken: English
Jo‘s Industries and Focus Areas:
Accounting & Bookkeeping, Auto Repair & Dealerships, Beauty & Wellness, Brick-and-Mortar Retail, Construction, Consulting & Coaching, Content Creation & Social Media, Corporate Training, Dental Clinics, E-commerce, Fashion & Apparel, Fitness & Personal Training, Graphic Design, Grocery & Food Stores, Health Tech & Telemedicine, Hotels & Lodging, Legal Services, Marketing & Advertising, Mental Health & Counseling, Nonprofits & NGOs, Online Course Creators, Pet Services, Physical Therapy & Rehabilitation, Private Medical Practices, Private Schools & Daycares, Real Estate Agencies, Religious Organizations, Restaurants & Cafés, Tutoring & Test Prep, Video Production, Web Design & Development, Wellness & Nutrition, Workforce Development
Get in Touch with Jo Eckersley
An Innovating with AI Certified Consultant
Innovating with AI Certified Consultant
Jo Eckersley is a verified AI consultant, certified by Innovating with AI. Jo has achieved all critical milestones in the AI Consultancy Project training program, and the Innovating with AI team has verified Jo‘s track record delivering high-end client services.
Certification Date: Sept. 2025 – Present
Certification ID: cDrlOFmW4w
